Our founder is a former athlete and endurance junky turned Primal. In March 2009, he stumbled across an article that rocked his world. After reading (and re-reading) this convincing piece, he reduced his training volume significantly, altered his eating style, and became healthier and fitter than ever! Inspired by this way of living, combined with a growing disenchantment with the commercial construction industry, Ryan walked away from his career to pursue his passion full-time in 2010! His engineering brain still gets stimulation through analyzing the mechanics of human movement, designing practical training regimens, and building fun and new equipment and NINJA rigs to play on!